About

CJP Digital Media is…

A new media studio that develops, produces then promotes brand-inspired original series that support our client’s business objectives and establish emotional connections among their target audiences.

Will Cleveland is an award-winning producer/actor and the founder of CJP Digital Media, the multi-platform studio under marketing/PR firm CJP Communications.

Since creating The Temp Life, the web’s first brand-sponsored series for Spherion in 2006, Wilson has worked with companies including Hiscox, IKEA and Trident to produce, distribute or market original series like Leap Year, Easy to Assemble (season 2), The Webventures of Justin & Alden, Bestsellers and the Lifetime online anthology series Suite 7, which he executive produced and co-wrote for series sponsor The Better Sleep Council and co-starred with Shannen Doherty, Milo Ventimiglia, Brian Austin Green, Illeana Douglas, Eddie McClintock, Jaime Murray and Craig Bierko.

Prior to launching CJP Digital, Wilson created award-winning digital marketing and social media campaigns for GE Capital, BMW North America, Fuji, MINI USA and NBC Universal.

How to Understand Your Target Prospect

Internet marketing is quickly becoming one of the most popular advertising options available. The Internet reaches a worldwide audience and is available 24 hours a day.

For this reason more and more potential customers are turning to the Internet for a variety of reasons including researching products and services and making purchases. As more and more consumers turn to the Internet for these reasons, it is important for businesses to establish an online presence.

This is so important because failure to do so may result in their competitors gaining an edge over them in competing for sales. While it is important for business to begin Internet marketing campaigns it is also important for these same businesses to realize basic advertising principles still exist and they cannot neglect these principles.

Most importantly those who advertise online have to be aware of who their target audience is and how to reach this audience.

As with any marketing campaign, business owners should do some market research before they launch their Internet marketing campaign. Ideally this will involve hiring a research consultant with a great deal of experience in conducting and evaluating this type of market research.

The results of this research should determine the basic demo-graphical information for the target audience. The results should also include information on how to reach this target audience. A business that cannot afford to hire a consultant to conduct this market research should still make an effort to obtain this information on their own.

This can be done through informal polls of current clients. This information may not be as comprehensive as the information obtained in a more formal study but it can still provide a great deal of insight into the best way to reach the target audience.

Once this information is obtained, it is important to tailor the Internet marketing campaign to appeal to the target audience. There are a number of different variables which can be modified to ensure the right message is reaching the right people in a manner they can understand and in which they can relate.

Some of the ways in which your Internet marketing campaign can be tailored in this way include the aesthetics of your website or advertisements, the wording of your copy and the use of more advanced design features such as audio and visual or interactive tools.

The aesthetic appeal of a website can greatly contribute to how the website is viewed by the members of the target audience. A website which is designed to attract the attention of an older generation with more conservative tastes should include muted colors, clean design and conservative graphics.

This will help to ensure the target audience enjoys the website. Conversely if you are looking to appeal to a younger audience with more liberal viewpoints you might chose to design the website with bold colors, eye catching graphics and creative design features.

The copy you include on your website should also take your target audience into consideration. Consider the examples of a conservative and a liberal audience listed above to create a better understanding of how the copy on your website can appeal to the target audience.

When marketing to a more conservative audience, the copy should be tailored to use formal language and use facts to back up viewpoints.

However, when you are marketing to a more liberal audience or a younger audience you can consider using less formal language which is likely to appeal to the target audience. You can also focus more on emotion to express viewpoints.

Finally, when a website is created for the purposes of Internet marketing it is important for the design of the website to appeal to the target audience. You may wish to include audio and video clips on your website but the design should appeal to the target audience.

For example if your website sells skateboards you might consider incorporating audio clips from punk rock bands as opposed to country music bands. There may be some skateboarders who enjoy country music but in general punk rock music more closely represents the skating culture.

Keeping these details in mind is very important for online marketing.

Web Design Company in Mississauga

Are you looking for somebody to build you a website, however do not have a very large budget?

This is the position many people find themselves in and are on the lookout for very cheap web design services.

There are companies out there or people who are just starting out in a career building websites who to start with will often offer their services at a very reasonable rate, basically to build up a portfolio. Once they are established they then tend to increase the amount they charge.

I have even heard about one person who for a very short period of time was building websites for free! This is an extreme case though.

To find these companies and people it is worth looking in many areas including yellow pages, ebay, bargain pages and also by asking his friends, to see if they knew of anybody.

Searching on search engines like Google for the search term, very cheap website design companies, is also a good idea. There will be many different websites listed, and after a few phone calls there is a good chance you will find a very good deal.

There are plenty of people offering quality website design services, who do not charge huge fees, just keep looking and you are sure to find them.

Once you have your professional looking website you then have to start promoting it. There is no point of having a great site if no one can see it. Most people would agree that what you need to do is to start building up the backward links to your site. This is a link on a different website which points to your site. Writing articles like the one you are reading here is one way of doing this as you are able to include a link to your site at the bottom of the article.

Once you have written the article you should then submit to a few of the article websites/directories this on its own will create a number backward links. Other people are also able to use the article on their site or in their ezine. Blogs are becoming quite big now and they are always on the look out for fresh content and may well use your article.

AUTHOR BOX

Stela Benitez is the content manager for iConnect Media. Not only do they create awesome content but they also offer superb web design Mississauga for small businesses. Contact them and see if they have help you out.

The Key to Good Web Design

In today’s highly technical world, everything is online. There is nothing you cannot buy, sell, trade, research, find pictures of, or play if you have a computer and Internet connection. These days, there is a web site out there for anything you could name.

Which means that someone probably has a web site a lot like yours? As competition for page views grows more intense, web design more technical, and the Internet more popular, good web design becomes more important than ever before. If you have a web site, then you want visitors to view that site. Good web design is the only way to make that happen.

The average Internet cruiser is more jaded these days, harder to impress. Good web design is the only way to get repeat visitors. There are several basic key elements to good web design that every web designer must know how to use.

Content. Internet search engines have grown very clever about searching content on web sites these days. Good web design is centered on your web site’s content. What keywords will people search to find your site? Once you know what your keywords are, you have to have plenty of content on your site that features those keywords. There are several free web sites that allow you to check your keyword content. Use them. Content is what search engines look at first, so it is here that you must make your impression.

Links. Search engines, and your visitors, love links. You want links that connect to other pages of your site, internal links, as well as external links that connect to pages outside your domain. The more links you have, the better, so use them liberally throughout your site. Links also improve the navigation of your site, which is incredibly important to good web design.

Graphics. Bright colors, pictures, and fun fonts will make or break your web site. Graphics are going to fly at Internet cruisers every way they look, so you want to make an impression with the graphics on your site. Good web design is about a pleasing flow of colors, pictures, graphics, and text. Don’t over clutter your pages, but make them exciting and interesting to look at.

Good web design is about learning how to balance key elements that appeal to search engines and your viewers. Your pages should flow together, your navigation should be easy, and your site filled with content. The only way to increase traffic to your site is through good web design that is updated regularly. This will ensure repeat, and new, business to your site. The more visitors you have, the better. Good web design is the only way to make that happen.

How to Leverage the Power of Global Marketing

Global marketing is nothing but marketing done on national and international level and which involves understanding the similarities, dissimilarities and taking advantage of the opportunities to attain the goal. Concentrating on global marketing is as important as concentrating on domestic marketing if a company is aiming to increase sales.

The domestic market has become saturated in most categories of products and services, in all industrialized countries and hence, they started to deal with other countries to increase their sales. Usually in such case, goods that are too expensive for the domestic customers to buy are exported to other well-off countries.

When a company does marketing within the boundaries of a specific county, it has to compete with other domestic companies as well as international companies who are a part of the market. The marketing steps taken by the professionals are based on the taste of a specific audience. The product might not suit the taste of customers at a higher level. The other domestic companies that plan to go global hinder the growth of such companies. They become invisible at the international level as they are unable to cope with the growing competition and might not be aware of potential competitors. The product development is dependant on the need of the local residents. Such kinds of businesses are ethnocentric and are only bothered about their performance in the domestic marketplace.

Companies planning to go global should start with export to a foreign client first. The returns wouldn’t be satisfying in the beginning. The export department can be introduced at the headquarters that deals with all the laws. There can be a possibility of becoming secondary exporters by bringing export management company into the picture, who will deal with the language problem, time difference, paperwork and customers. If managing the exports without any help, the export department can be started at an office located abroad. This office works in collaboration with the regional headquarters. But the respective offshore offices take the marketing decisions, as they will have best knowledge about the particular market they are operating in.

Multinational marketing involves marketing in many countries. The marketing is based on the requirements of different countries and the returns are rewarding. Each region should be studied individually based on development, production and marketing. Such kinds of markets are known as region centric. Global marketing involves the whole globe. The entire world is summarized as a single market and the products that are released in the market should fit the needs of any regional marketplace. Marketers all over the world make the marketing decisions. Such a kind of market is known as geocentric.

Automotive industry is one such market that saw a global boost in sales during the last fifty years. Earlier only the local companies like Ford and General Motors used to produce cars in America, but today other international competitors like Toyota and Honda are operating in the same market and have out done the local companies. Another key factor to the global marketing is the Internet, which introduced e-commerce. Businesses went going online and global. This encouraged the sales of the company and the figures are only increasing because of ever increasing Internet users. The geographical location of customers is no longer a hindrance. Global marketing management and business-to-business e-commerce is growing rapidly.

Product, price, placement and promotion are the elements of global marketing. The product created should be such that it can sell anywhere using the same method. It should consider the primary elements of all the markets. However, the language in which the product is named can be changed, where as the content can remain the same. The price is never constant. It should be decided after reviewing the market and the currency of the country. The variables which affect prices are location where the product is being produced, cost of ingredients, transportation charges, labor charges, etc.

Placement is how the product is distributed and how it reaches the targeted market. Like in third world countries, there is a lack of superstores, so they can be placed or sold at ordinary shops. After the product is developed and distributed, it should be promoted precisely known as advertising, promotion is one of the major steps of marketing and consumes major part of the budget. If it is possible to send out the same message worldwide in a relevant and cost-effective way, it sure must be put into practice but the challenge is really big.

NATPE Awards Leap Year with Digital Luminary for Branded Entertainment

We’re thrilled to announce that NATPE (National Association of Television Programming Executives) has awarded Leap Year, the scripted original comedy we produced with Happy Little Guillotine for Hiscox Small Business Insurance with its 2012 Digital Luminary in the branded entertainment category, which recognizes excellence in an original online video series that is funded primarily through a brand sponsor. Other 2012 Digital Luminary recipients include NASA, Yahoo!, Charlie Todd and the original series Aim High 9Cambio) and Wainy Days (My Damn Channel).

Recipients in categories ranging from Branded Entertainment Series to Online Video Personality will be honored during an awards presentation hosted by our friend Alex Albrecht at noon on Wed, Jan. 25 during NATPE 2012 in Miami. The event will also be streamed live at www.natpemarket.com/digilumi.

Read the entire NATPE announcement here.

Suite 7 Wins an iThentic Golden Play

Congratulations to writer Susan Miller, winner of iThentic’s Golden Play for Best Writing: Drama for the Suite 7 episode: Good in Bed, starring Jaime Murray and Eddie McClintock and directed by our pal Mark Gantt.

Easy to Assemble Season 3 Premiere

Attended the season 3 premiere of the IKEA©-sponsored web comedy: Easy to Assemble last week. Craig Bierko, Julie Warner, Mark Gantt and the ‘Leap Year’ cast/producers were there.  You can watch the new season on My Damn Channel.

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